$50,000 – $57,00/Annually

 

About our Company
We are a rapidly growing company, on the forefront of the artisan coffee industry. We launched our first in-home small appliance cold brewer coffee machine in 2014 and sales have been soaring. We not only brew our own artisan coffee, but we have now expanded our product line to in-home small applicant coffee machines. We pride ourselves on a collaborative and innovative work environment and are looking for employees who are excited about this new, expanding market. As a new company, this is an opportunity to become a member of our management team on the ground level and gradually move up as the company grows.

Job Description
We are looking for a Marketing Coordinator to help with all aspects of our marketing and advertising needs. You’ll be responsible for presenting our products in ways that will bring brand awareness and boost marketing initiatives. This role requires a creative, quantitative and technical thinker. This person must be familiar with various product marketing techniques and experience.

The Marketing Coordinator will work closely with Product Development Managers to ensure strategies, goals and project timelines are on track with the release of our new small appliance product line.

Responsibilities of the Marketing Coordinator

  • Follow and analyze market trends to position products
  • Understand all product aspects including technical functionality of our small appliance product line
  • Establish and evolve company branding
  • Develop and implement product marketing strategies (designing, pricing, advertising, product launching)
  • Assemble and oversee means to carry out those strategies
  • Oversee and manage marketing budget
  • Conduct feedback surveys with existing and prospective customers
  • Direct website design and development
  • Further develop and improve upon social media presence


Requirements of the Marketing Coordinator

  • Bachelor’s degree; Business, Marketing or Communications preferred
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • Technical aptitude
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